Project Fair Play is once again blowing the starting whistle with its World Cup Shirt Amnesty.
Fans are being asked to dig out their unwanted football shirts – especially children’s ones – to donate.
Instead of continuing to languish at the back of the wardrobe, the old strips will be taken directly to disadvantaged youngsters living in Brazil’s slums, where they will be worn with pride as they excitedly watch the World Cup.
Beneficiary projects include those in Parada de Lucas, Rocinha and Santa Teresa favelas.
A British project will benefit, too, as some of the shirts will also be recycled for cash, raising funds for the Wheel- chair Football Association (WFA) www.thewfa.org.uk
Anyone wishing to support the campaign can drop off their shirts to the Fiveways, County Road, Ormskirk, at any time before April 15.
Project Fair Play initially launched four years ago when 20,000 football shirts were collected for the 2010 World Cup in South Africa.
The shirts were distributed to town- ships throughout Johannesburg and Cape Town.
The volume of shirts donated was so great, the total shirt collection weighed the equivalent of 68 Steven Gerrards!
Annette Heaton, General Manager at the Fiveways said: “Project Fair Play is set to make this year’s Football World Cup even more special as we enjoy the on-pitch excitement knowing that we’re helping to make football a fantastic experience for youngsters here and in Brazil too.”
Sam Bull, WFA National Development Manager commented: “We are delighted that the WFA were chosen to be part of and benefit from Project Fair Play.
“Football fans from across the world will unite for the World Cup and all our Powerchair Football clubs and players will be joining the party and donating shirts too! The Project Fair Play money we receive will be used to provide opportunities for people with high levels of impairment to play the sport they love.”
Manchester City’s Brazilian mid- fielder Fernandinho Luis Roza said: “Project Fair Play is a great way to re-gift a pre-loved, unwanted or out- grown football shirt to someone else who can’t afford their own. Most fans will have a few shirts they no longer wear, and this is a great way for them to be put to good use.
“With the anticipation building for the World Cup in Brazil, my home turf, I hope British fans will get behind the scheme. It is a perfect opportunity to help underprivileged children and adults share in the excitement of the world’s biggest football tournament.”