BURSCOUGH’S Face For Business has won the help of a marketing agency after being shortlisted in a national marketing competition, between the Marketing Agencies Association and Start-up Britain.
From an initial field of 130 competition entries, the business telephone answering service Face For Business was successful in reaching the final round of 15 shortlisted companies.
In its entry it discussed how it would appreciate expert help in order to reach its target markets and explained how beneficial the expertise and knowledge of marketing experts who have helped raise the profile of other small businesses would be to the fledging business.
Andy MacGregor, owner of the company, travelled down to London on January 22, to pitch Face For Business’ case to the nine marketing agencies. After a tense wait watching other pitches, it was finally his turn.
He said: “I summarised the business aims and objectives and presented our current marketing factors.
“I also explained that as a start-up business we were lacking a robust marketing strategy, brand consistency and marketing expertise.”
During his pitch, Start-up Britain tweeted to say: “Opportunity is massive for Face For Business as outsourcing has become more acceptable. Let’s see what the agencies think.”
Minutes later Marketing Agencies Association tweeted to congratulate Face For Business which was partnered with James Willoughby from Initials Marketing.