Sep 10 2013
Apple has unveiled its first budget iPhone as it revealed a new futuristic device which features a fingerprint reader.
Chief executive Tim Cook promised the cheap 5C gadget would come with "all the great technology that customers have loved" on its previous models but would be priced at just 99 US dollars (£63).
The tech giant announced the departure from its traditional high-end handsets just minutes before it confirmed rumours that the iPhone 5S would be equipped with a scanner to unlock the device and put an end to the days of passwords.
The cheaper version of the iPhone - launched at a time when Apple arguably faces stiffer competition than ever - will be an obvious rival to some of the low-cost gadgets sold by the firm's major competitors.
Mr Cook introduced the device during a presentation at Apple's California base - streamed live at a conference in Berlin - which he used to introduce the iPhone 5S, "the most forward-thinking phone we have ever created".
The new flagship mobile - dubbed the "gold standard in smartphones" by the tech giant - will come in more traditional Apple colours of silver and slate grey as well as a new golden hue.
The cheaper 5C was billed as a handset that will be "more fun" than any iPhone yet and will come in a range of five vivid colours: blue, white, pink, yellow and green.
It was finally shown to the world after a series of images leaked online claimed to show the 5S while the web was awash with speculation that Apple would also branch out with a budget device.
Mr Cook raised a laugh as he told the audience: "A couple of you may have been expecting this."
He added: "The business has become so large that this year we are going to replace the iPhone 5 and we are going to replace it with not one but two new designs. This allows us to serve even more customers."